#BILLBOARD ADS DRIVERS#

On the road, drivers and commuters have fewer distractions.ДЄ busy highway or intersection can garner thousands of impressions every day. In the digital world, brands are constantly competing for attention and clicks.

While digital ads are prevalent due to the increased time people spend with screens, print ad campaigns remain relevant wherever physical customers are present. More than 70 percent of people consciously look at billboard advertisements, and more than one-third report looking at outdoor advertisements most of the time they pass one. Because of their size, theyвЂ™re hard to miss. Billboards live in high-traffic areas such as highways and large intersections, as well as near businesses that want to attract traffic. These large physical ads are seen by millions of commuters every day. Billboard campaigns have the unique ability to quickly build product and brand identity and maintain top of mind awareness.If youвЂ™ve been in a car or on the bus, youвЂ™ve seen a billboard. The low CPM (cost per thousand impressions) makes billboards one of the most cost-effective forms of advertising when compared to other media types.

Nighttime illumination further increases awareness to consumers.

Because billboards are typically located on interstates, primary roads and at major intersections, they offer high frequency of exposure. Highway billboards typically measure 14вЂ™ high x 48вЂ™ wide offering a total of 672 square feet of ad space. Billboard Ads create tremendous impact due to the massive ad size. Regardless of the program selected, billboards make a creative splash into any market.Д¬heck out this great time-lapse video of pedestrian and vehicle traffic viewing these high-impact Wallscapes on Beacon Hill in Boston:ДЄs the standard of the outdoor advertising industry, billboards offer a high level of consumer exposure to your advertising message. Digital billboards allow advertisers to customize messages easily, providing a dramatic advertising landscape. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.В Digital Billboards (electronic billboards) are high-definition digital screens offering six 10-second digital ad spots 24-hours daily. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Bulletins afford the greatest visibility due not only to their size, but because they allow creative вЂњcustomizingвЂќ through extensions and embellishments. Located on major highways, expressways or principal roadways, they command high-density consumer exposure (mostly to vehicular traffic). Traditionally, bulletins are the largest size billboards. Choose a permanent billboard for directional or point-of-purchase sales or rotate your billboard advertisement to different locations every four weeks for maximum exposure to a variety of customers. They create brand awareness and name recognition among pedestrians, drivers and passengers. Located on key highways, intersections and high traffic zones, billboards are an advertising mainstay. Billboards are a dominating presence that cannot be turned off, ignored, thrown away or unopened, and remains the true 24/7 form of advertising.

Billboard ads